Maye Musk is the new COVERGIRL
FASHION MODEL, ENTREPRENEUR AND DIETITIAN MAYE MUSK TO JOIN THE COVERGIRL FAMILY
A model of five decades brings her grace and experience to shake up the roster
Toronto, ON – COVERGIRL today announced Maye Musk, legendary fashion and beauty model, as their latest addition to the lineup of fierce women leading the charge in breaking boundaries in beauty. A working model who just walked the Fashion Week runways at age 69, Musk is a true testament to unapologetically embracing one’s unique beauty. COVERGIRL believes makeup is an emotionally powerful and physically transformative tool for self-expression, and with Musk, together they will empower women to celebrate the best and most authentic versions of themselves.
“With wearing makeup a part of my job as a model, one might think I’d get tired of it, but I absolutely love it. I’ve had the benefit of working with a lot of wonderful artists through the years, and it’s a fascinating process: you start as a blank canvas and then a transformation occurs, but there’s always a very real and honest piece of me there, too,” says Maye Musk. “I think that’s one thing that’s kept me working in this industry for so long, my interest in self-representation. It’s a big part of my role as a dietitian, too – helping people feel happy, healthy and confident exactly as they are. And recently, I’ve become so much more engaged in social media, particularly Instagram, which is yet another way I can show people the many different sides of myself.”
Musk is a leader in every sense of the word, from modeling for top designers, to pursuing two Master of Science degrees in dietetics and nutrition, to running her nutrition business for over 45 years. In addition, she raised her children, who today are known as entrepreneurs truly impacting the world for the better, largely as a single mother, instilling in them her values, independence, work ethic and strong sense of self.
“Maye Musk is not only a timeless beauty, but a visionary who has always followed her own path,
creating new opportunities and paving the way for so many others who might not meet the industry standard of ‘model,’ but are truly beautiful in every regard,” says Ukonwa Ojo, SVP, COVERGIRL. “This is exactly what COVERGIRL is all about: owning your identity and proudly sharing with the world all the facets that make you, you. Maye is an affirmation of the power and importance of diversity and inclusivity in the world of Beauty. She is unstoppable and, together, we’re just getting started!”
An internationally recognized model for over 50 years, Maye Musk is a true representation of timeless beauty and wellness. She has been signed to many major modeling agencies, and was signed to IMG Models in May 2016 soon after turning 68 years old. Musk’s career as a model began when she was 15 years old, living in South Africa. Over the past five decades, Musk modeled while she had three children, taught modeling classes, earned her degrees and worked as a Registered Dietitian-Nutritionist. She also wrote a book, titled “Feel Fantastic,” that focuses on wellness and beauty tips she learned in the fashion industry, and the book cover appeared on cereal boxes. At 69, Maye Musk considers herself to have only just begun, and she proves that with her ageless style and spirit. For more information: www.mayemuskmodel.com
COVERGIRL holds an iconic position in the world of beauty, empowering makeup lovers to rock their beautiful for more than 50 years. COVERGIRL is a cosmetics category leader and innovator, with first-to-market technologies, famous faces, and on-trend marketing campaigns. COVERGIRL is part of Coty Inc., one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Visit www.covergirl.com or find @COVERGIRL in social media for more information.