“September 2014 sees the launch of My Burberry – the most significant new fragrance from Burberry to date. Inspired by a London garden after the rain, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat. A timeless classic – the scent is the ultimate expression of the brand’s past and future.
The new My Burberry fragrance will launch globally with a campaign featuring British global fashion icons Kate Moss and Cara Delevingne, shot together for the first time.
In addition to the fragrance, a collection of ready-to-wear pieces and accessories inspired by My Burberry, as well as a dedicated make-up look created around the iconic trench coat, will be released to coincide with the launch, continuing to demonstrate the brand’s unique ability to bring together the worlds of fashion and beauty.”
The campaign features Kate Moss and Cara Delevingne, shot by photographer Mario Testino, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey. Wearing the Sandringham trench coat, Kate and Cara embody a sense of individuality, optimism and legacy as encapsulated in My Burberry.